UPDATE: DEADLINE EXTENDED

UPDATE: NYS SUMMER PROMOTION
DEADLINE EXTENDED TO FRIDAY, APRIL 25, 2008

I Love New York and NYSH&TA have partnered together to promote a state-wide marketing campaign for the upcoming summer travel season. The New York State Summer Promotion calls for three-night packages (stay 2 nights get the 3rd night FREE). The marketing campaign will run from
June 2 to Sept. 1.

This promotion will put your property in front of over 1 million potential customers. The campaign’s goal is to put HEADS IN YOUR BEDS.

This is your final opportunity to boost your MID-WEEK BOOKINGS at your property while still protecting your sold-out dates.

Several chains have already signed up their properties because they want to fill their rooms MID-WEEK during this uncertain, upcoming summer travel season.

The extended deadline to be a part of this exclusive
marketing opportunity is Friday, April 25, 2008
.


Eligibility Requirements include the following:

  • Offer free night for a "stay 2 nights get the 3rd night free" promotion mid-week, weekend or both.
  • Report back to I LOVE NEW YORK booking information on a weekly basis.
  • Offer transient tourist accommodations open to all travelers on a nightly basis (without need for affiliation with any group).
  • Have a permit to collect New York State sales tax and any local or county lodging taxes.
  • Meet all zoning, fire safety and other requirements provided for under local, county and/or state ordinances for transient tourist accommodations where property is located.


Complete 2 STEPS to Participate:

Step #1: Click here to fill out the required information.

Step #2: E-mail summerpromo@nyshta.org a photograph with the name of your property in the subject line. Photo should be a current and in-season (spring, summer or interior; this is your visual selling point!) and written permission that I LOVE NEW YORK may use the photo in conjunction with this promotion and on iloveny.com. Image must be a high resolution jpeg that is a minimum of 1MB (not exceeding 5 MB). Orientation of the largest photo use will be horizontal but will crop square for thumbnail image also.

For questions please contact:

I LOVE NEW YORK/main
518-292-5360

I LOVE NEW YORK (Shelly Spendiff)
518-292-5371

NYSH&TA (Mark Dorr)
518-465-2300 ext. 20