Attention: NYSH&TA Member

NYSH&TA has been asked once again to partner with I LOVE
NEW YORK to promote a summer marketing campaign to our
lodging members.

The marketing campaign, themed "GO, STAY, and PLAY",
encourages the leisure traveler to GO on vacation, STAY at a
New York State property and PLAY outdoors!

The promotion calls for three-night packages (stay 2 nights get
the 3rd night FREE). You can choose mid-week (Sun.- Thur )
and/or weekend (Fri.-Sat.). The campaign will run from
June 2 - Sept. 1.

Marketing will include paid advertising, public relations,
e-marketing, and partner networking. Newspaper and online
advertising targeting New York City, Ontario and neighboring
states of New Jersey, Pennsylvania and Ohio will begin the first
week of June and run through mid August. Consumers will
be driven to a website where properties will be showcased.

I LOVE NEW YORK hopes this builds on the success of the pilot
promotion "Cozy Inns" this past winter. Participants in that
program saw hundreds of views of their dedicated page and
click-throughs to their website. Additionally the promotion
boosted sales an estimated 5% in a typically low season. We have
great expectations to see these numbers grow with this summer
promotion.

The deadline to be a part of this exclusive marketing
opportunity is Friday, April 18, 2008.

Eligibility Requirements include the following:

  • Offer free night for a "stay 2 nights get the 3rd night free" promotion mid-week, weekend or both.
  • Report back to I LOVE NEW YORK booking information on a weekly basis.
  • Offer transient tourist accommodations open to all travelers on a nightly basis (without need for affiliation with any group).
  • Have a permit to collect New York State sales tax and any local or county lodging taxes.
  • Meet all zoning, fire safety and other requirements provided for under local, county and/or state ordinances for transient tourist accommodations where property is located.

Complete 2 STEPS to Participate:

Step #1: Click here to fill out the required information.

Step #2: E-mail summerpromo@nyshta.org a photograph with the name of your property in the subject line. Photo should be a current and in-season (spring, summer or interior; this is your visual selling point!) and written permission that I LOVE NEW YORK may use the photo in conjunction with this promotion and on iloveny.com. Image must be a high resolution jpeg that is a minimum of 1MB (not exceeding 5 MB). Orientation of the largest photo use will be horizontal but will crop square for thumbnail image also.

For questions please contact:

I LOVE NEW YORK/main
518-292-5360

I LOVE NEW YORK (Shelly Spendiff)
518-292-5371

NYSH&TA (Mark Dorr)
518-465-2300 ext. 20